Tracking where people clicks go after entering a search.
Here are where the clicks go using over 300 Attorney websites using various keywords tracking with Google web master tools, 76.35% of searches result in a first page organic click. The second and third pages get only 5.59% of the clicks. The first 5 returns on page one get 65.80%, of all the clicks and the results from 6 to 10 account for only 3.73%.
The remaining 23.65% clicks are disturbed as follows:
• Not finding what they are looking for on the first page.
• Not finding what they are looking for and re-wording their search.
• Not finding a website that they like and looking further for a more suitable website. ?