Using Google gain an advantage in the search engines

Posted by adminadmin on March 17th, 2016

Google is the most powerful search engine in the world, but is everyone benefiting, about 50 per cent of our clicks go to the top 2 organic listings, 90 per cent of the clicks are distributed over the entire the first page. Very few people look at other results pages, even though they often number in the thousands, that’s a lot of good information that never gets seen. Google decides which of the billions of web pages it is going to include in our search results, and it also decides how to rank them. How it decides these rankings is a common sense formula that includes link, content, and domain age, social media signals and numerous other factors most businesses fail to do. Most businesses do the bare minimum and get lost in the thousands of pages that never get any views meaning most business never receive the benefits of the internet.

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