What is the difference between a mobile website and mobile app?
Mobile devices are now ubiquitous, go anywhere and watch the numbers of people using their mobile devices. So what is the difference between mobile websites and mobile apps for businesses? A mobile website is accessed through the internet using a browser and needs internet connection to be found, a mobile app is downloadable program that must be downloaded from the App Store or Google Play once the app is on your device it does not need the internet to operate. The app can be used for frequent repeated use, increasing the opportunity for the business to connect with the customer. If your business does not have both an app and mobile friendly website, you are losing opportunity to connect with the majority of intent traffic.